Tracing its heritage back to 1861, Black Country Brewery Sadlers have an extensive and diverse range of ales and beers. Many of their product lines have been developed into a contemporary offering, whilst resting solidly on the provenance and heritage of their brand.

Being in a highly competitive market, they sought our creative help to reposition the brand in order to appeal to a more diverse audience. With a combination of branding, packaging design, POS, advertising and photography we explored the brief and developed branding for their range of craft ales that truly reflected the unique nature of their product and gave it the standout it deserves.