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12 November 2012


Sachin Tendulkar Sporting Memorabilia

Design Consultancy Design One has created the branding for Autographs of the World’s Sachin Tendulkar Sporting memorabilia, which will be used following Tendulkar’s achievement of being the first cricketer in history to achieve a score of 100 International centuries.

Currently, Tendulkar holds the record for the most hundreds in both Test and One Day International (ODI). A humanitarian at heart, he sponsors 200 underprivileged children in India every year through Apnalaya, a Mumbai-based NGO. This latest accolade ensures his position as one of the greatest batsmen in the history of the sport, entering the cricket book of sporting legends.

Dean Banfield, director at Design One, says “the new identity will be used ‘absolutely everywhere’, helping promote this great sporting achievement.”

Design One are also working on the sponsorship branding for the Tendulkar’s Ultimate Collection, the first cricketer to score 15,000 Test Match runs, another great personal achievement by Tendulkar.

This identity had to be approved in the UK by Autographs of the World, and Universal Collectabillia Pvt Ltd., (www.collectabillia.com) in India.

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